Only reward true success

Getting awards in the design and development of something like a web site is a funny thing.

I’m not one that seeks out awards or cherishes them, or puts them on display once I get one…because most of the time the award is for something that should have been expected anyway.

For example, I received an achievement award for being part of a team that got a project done. That’s it. The job got done.

Did the project succeed?
We don’t know but it gone done.

If you have to give out awards for simply getting a job done, there’s a bigger problem. Sure, I appreciate the gesture but I’m more interested in whether or not the thing I helped build did its job.

If I helped make a web site but that site doesn’t help the business reach its goal, was it really a success? Maybe it looks pretty. Maybe it technically works. But does it serve its purpose well? Does it, as they say, move the needle?

Say the purpose of the site is to sell more hats…well, did it sell more hats?

You don’t need to pat me on the back for getting your site finished, that should be assumed. Instead, give me a kudos when that site actually helps you sell more hats. Until that moment, that site isn’t doing its job and isn’t worth celebrating. Giving out awards for just doing your job only tells people that you had little faith in them to get it done in the first place.

Web sites are long, usually exhaustive projects involving lots of different people. Reaching the finish line feels good and it’s worth of taking some time off to reflect on what it took to get us there, but don’t stand there and pass out bravos when you have no idea if what you’ve made actually works.

You’re already paying me. That’s my reward for simply doing my job.

I appreciate the award you’ve given me. I’ll say “thank you.”
And I’m happy that you feel I’m a valuable resource.

But the only awards I’ll be proud of and hang on my wall are the ones that represent true success.