I agree.On the most fundamental level its all about “power”.Every living organism and /or a group of closely related by DNA organisms (family,tribe..etc.. )tries to survive on as much independent terms as possible.
Which means controlling access to resources — food and mates. As human organism multiplied and became more numerous and creative,another layers and abstraction came along (like culture /religion /ideologies and the concept of “money”) .But the needs are the same on the most fundamental level.
So the author is seeking more power for himself and his group using tools available at his disposal(propaganda and activism). Which is fine.I just really doubt if he gain the power he seeks he’s act differently then any human in control of resources.