From here, separate your users into three segments: cold, casual, and core. Figure out what makes your core users unique, and then set goals to get users in the other segments into your core.
As product managers our goal should be to build a shared understanding of our customers and their problems. We should be thinking of stories as just one method of building a shared understanding and not the…
In essence, Design Thinking is the integration of techniques, like Lean UX, customer journey mapping, and prototyping directly into the way the organization does business every day. It’s using the basic, proven tools of design to the maximum effect.