Morten HegewaldinThe StartupHow to Import Data to Salesforce Marketing Cloud (ExactTarget) Using Python REST APISupercharge your sales and marketing teams by leveraging your data!·4 min read·Jul 28, 2020--2--2
Morten HegewaldWeb Scraping 101 in PythonWeb scraping is an effective way to build or add to your data sets. Here’s how to get started in just a few minutes using Python.·7 min read·Dec 25, 2019--4--4
Morten HegewaldinTowards Data ScienceMarketing Channel Attribution with Markov Chains in Python — Part 2: The Complete WalkthroughMarkov chains, in the context of marketing channel attribution, gives us a statistical framework to model customer journeys in a…·5 min read·Nov 20, 2019--15--15
Morten HegewaldinThe StartupMarketing Mix Modelling Step-by-Step — Part 2: Getting Business Value From Your ModelIn part 1 of this walkthrough we went over the basic building blocks to creating your own successful marketing mix model (MMM). But what…·5 min read·Nov 5, 2019--1--1
Morten HegewaldinThe StartupMarketing Mix Modelling Step by Step — Part 1: Building the ModelIn part 1 of this walkthrough on how to build your own Marketing Mix Model we’ll touch on:·6 min read·Oct 27, 2019--3--3
Morten HegewaldMarketing Channel Attribution using Markov Chains 101 in PythonAny business that’s actively running marketing campaigns should be interested in identifying what marketing channels drive the actual…·11 min read·Mar 10, 2019--12--12
