Your cash flow is like the sand in an hourglass — once it runs out, your business is done. That’s why cash flow analysis and reporting have to be more than just tedious, backward-looking processes. The best finance teams can make cash flow analyses strategic assets to the business. And…

Secure sharing platform DocSend updates its Pitch Deck Interest Metrics page weekly, noting investor and founder activity and pitch deck engagement through its platform. Through their research, DocSend discovered that VCs and investors’ average time reviewing pitch decks is two minutes, 28 seconds. That’s a small amount of time to…

The flexibility of your top-line plan can be both a blessing and a curse. It works in your favor that you can build a top-line plan that perfectly reflects the ins and outs of your SaaS business. …

The name of the game for VC-backed startups is hypergrowth, which leads every business to the same question-how much should you spend on ads? In a perfect world, there’d be a 1-to-1 relationship between ad spend and growth. You could spend twice as much on advertising and expect to generate…

The balance sheet is responsible for answering one critical question in your business-what is the cash impact of our operations? That’s why balance sheet forecasting is critical to any business leader’s understanding of their cash position. But many businesses wait too long to establish a high standard of financial rigor…

Pricing strategies require a strong understanding of the intrinsic connection between value and revenue: If your price is too high, you won’t attract customers and you lose money. And if your price is too low, you’re leaving money on the table and hurting your profit margin. An effective SaaS pricing…

The month-end close process is crucial to the financial health of a business-not just because it’s responsible for maintaining long-term financial integrity, but because it creates the foundation for finance teams to analyze numbers and find growth opportunities. But it’s also one of the most time-intensive and tedious business processes. …

If a company’s leadership team are the Avengers, the CFO should be its Iron Man. But rather than assuming a role as strategic leader in the organization, CFOs are often stuck in the background cranking away on backward-looking reports. It’s time to change that. But how? Finance leaders can earn…

Financial ratios like profitability ratios and efficiency ratios help a finance team tell the story behind the company’s performance. They’re essential for going beyond the traditional monthly cycle of generating cash flow statements, balance sheets, and P&Ls for financial reporting and assuming a more strategic role in the company. The…