Guess what? Service blueprints and acronyms don’t solve problems. Ask yourself: why aren’t the doctors introducing themselves? It’s not because they haven’t memorized the right acronym or read the latest service blueprint. Are they jerks? Are they overworked and see to many patients in one day? Have they lost their ability to see patients as people? Are they more focused on teaching than caring? Something else? Those are the questions to answer to identify the real problem to solve. Be curious, be critical and spend time identifying the actual problem in order to solve the problem well.
MORE free ideas from a human-centered designer for hospitals.

👍 Actually doing something vs. creating an acronym, a “best practice,” to tell yourself you’re doing something.

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