Sales Vs. Branding
Gary Vaynerchuk

The title threw me at first. Sales v. Branding feels like comparing Apples to Avacados. My takeaway is that there are really two ways to build a brand. One, by force feeding your brand down people’s throats and the other that puts the spotlight on empathy, shared experiences, and the story. GaryVee has done nothing but consistently beat the drum about playing long ball. It appears to be working.

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