Why startup explainer videos need a killer script
Your startup can create the perfect explainer video but without a strong script it may not do much good.
Startup explainer videos can be the game changers for startups. They can share the perfect story about your idea with your investors and customers. However Sharing your story in 90 seconds can be tough. After all you can’t just cram information in a video and hope that there will be conversions. This is why you need a seriously killer script. Startup explainer videos can become engaging, interesting and beneficial once they share the idea to the audience in a coherent manner
It needs to be short and to the point:
Audiences don’t like to keep hearing things for long periods of time. Your explainer video shouldn’t just go on and on. Unlike verbal presentations, explainer videos can use rich imagery and colours to keep the audiences interested. On internet the average attention span is around 90 seconds. This means that you need to make your point clear in less than 90 seconds to ensure conversions online or to convince venture capitalists.
Use the first 30 seconds:
You need to bring the message of your explainer video into one line and share it in the first 30 seconds of your script. This will help the audiences know what they have to pay attention to. You can direct their attention to your unique selling proposition right from the beginning and continue building on it throughout your video.
Talk to them directly
Startup explainer videos need to address the audiences. This is where personal pronouns come in. Using “you” or “your” helps create a bond and relate your product or service with the audience. Just like this course of writing is relying on personal pronouns, your script should also do the same.
Secondly when creating an audience centric script, it is important to not add too many features of your product or service. A startup needs to share the benefits in its explainer video that will make the difference for the intended audiences. The script should for instance share examples like “is your existing service charging you more?” or “do you want to improve your bottom-line?”
No nasty big words
Your script should be simple and coherent. Be merciful on your voice over artist and audiences. Adding tough words will end up confusing the audience and also may sound awful in the voice over. Clear and every day words should be used in your script so that it can easily be comprehended and doesn’t leave the viewer hanging in confusion.
Call to action:
Any explainer video whether it’s for a big brand or a budding startup needs to have a strong call to action. Call to action is one of the foremost traits of explainer videos. A strong call to action comes around at the end to ensure that viewers will take the desired action. From downloading an e-book. to getting them sign up for a webinar, a call to action should be included in the script after a brief gap and with clear wording.
Resource By : http://motioncue.com/startup-explainer-videos
