MotivateTop 7 Influencers From Hispanic SubculturesIn 2004, Hershey’s branded its product with what it anticipated to be a promising tagline. The chocolate manufacturer featured Thalia Sodi…Feb 23, 2018Feb 23, 2018
Motivate3 Trends Cosmetic Brands Should Know To Appeal To African-American WomenAt 24.3 million strong, African-American women are a highly influential consumer segment. They are growing entrepreneurs, impacting…Feb 7, 2018Feb 7, 2018
MotivateDelete. Unsubscribe.Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across…Jan 19, 2018Jan 19, 2018
MotivateAs Trump Era Brings About Uncertainty In LGBTQ Community, More Consumers Increase Their Business…The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are…Jan 11, 2018Jan 11, 2018
Motivate3 Optimal Strategies For Reaching Asian-American ConsumersWith a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S. At 20.5 million…Dec 18, 2017Dec 18, 2017
Motivate10 Do’s And Don’ts Of Influencer Marketing To Gen ZAre you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one? Partnering with influential…Nov 28, 2017Nov 28, 2017
Motivate4 Market Segmentation Strategies For Effectively Reaching HispanicsHow can your brand effectively reach the $1.4 trillion Hispanic market? To engage a population of over 50 million, comprised of various…Nov 21, 2017Nov 21, 2017
MotivateMulticultural LGBTQ: Caught Between Two Worlds And What It Means For Marketers“No Blacks. No Asians. Just a preference.” We’ve seen that phrase on the profiles of many LGBTQ social apps. Is it just a preference, or a…Nov 16, 2017Nov 16, 2017
MotivateBeyond The Rainbow: Marketing To The LGBTQ Community 12 Months A YearAs the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the…Aug 7, 2017Aug 7, 2017
MotivateNew To Tween Marketing? Here Are The Must-Knows Of Gen ZGen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive…Jul 6, 2017Jul 6, 2017
