I’m updating & posting the “Impossible” book in small bites over 2023 adding commentary after the book bit. “‘From Impossible to Inevitable’ is on my top 10 books list. An outstanding read for all SaaS leaders!” — Michael Reid, CRO of ThousandEyes ($100m+). Let’s address a misperception right now about…

Throughout 2023, I’ll be posting and updating the ‘From Impossible To Inevitable’ book in small chunks here, with new observations at the end on what’s changed or not since it came out. When you’re a startup getting to your first million or launching a new product, lead generation program, or…

I’m taking 2023 to update and post in bite-sized chunks the “From Impossible To Inevitable” book, which many CEOs have told me “it saved my business”. With this bite now getting into one of the TOP issues today… [from “Section: Nail A Niche] “Niche” Doesn’t Mean Small How do you…

I’m posting the entire “From Impossible To Inevitable” book over the course of 2023, with an observation at the end of each piece around whether or what has changed since its release… There’s never been an easier time to grow a business. Ironically, though, while everyone else around you seems…

Has there been a time with so much fear uncertainty and doubt? Not since I’ve been alive. Humans are security-seeking creatures: “If I just marry the right person, then i’ll be safe” or… “If I have the right job, money or influence or investor, then I’ll be ok.” But —…

Marketing Qualified Lead vs. Product Qualified Lead vs. Conversation Qualified Lead During David’s tenure at Hubspot (his company Performable was acquired by the inbound marketing and sales juggernaut in 2011), he says he and his team were obsessed with understanding, and perfecting, the Marketing Qualified Lead and the inside sales…