A/B Testing, from scratch

If you work in a diligent web development business you probably know what an A/B test is. However, its fascinating statistical theory is usually left behind. Understanding the basics can help you avoid common pitfalls, better design your experiments, and ultimately do a better job in improving the effectiveness of your website.

Please hold tight, and enjoy a pleasant statistical journey with the help of R and some maths. You will not be disappointed.

Full blog post is available here.