Like Allyson, I think Hillary Clinton’s ads really hit the nail on the head. The amount of emotional appeal in them are not comparable to the 2012 ads that you showed at the beginning of your article. I also think that the fact that the video went viral online shows the amount of power that social media has, especially during the election. This being said, the election has also showed how important it is to watch what you post online. Trump’s tweets are a prime example of this. His words can be used against him, which is extactly what Hillary is doing in her advertisments.