Social media is such an important advertising tool in today’s world! It seems like it is almost mandatory to create social media accounts for your business. It’s also important to track how your brand is doing on the different platforms. Tuning into the audience’s conversations provides useful insight on the success or failures of your brand. This is why the tools you mentioned are so important! I agree with you in the fact that tracking your successes on social media helps when maintaining a brand and its efficiency.