Animation Production Process. 7 Steps To Creating An Awesome Explainer
Animation Production Process
Short and compelling animated videos can easily explain concepts, products, and services by breaking them down into simple and attractive motion visuals. Animated explainers are also particularly useful for sharing ideas in a world with short attention spans and a craving for flashy images and content.
Here we’ll talk about the Yans Media animation production process and how we put all the pieces together to make an explainer video.
1.Brief & Research
Every marketing video starts with a conversation about an idea. Our team of researchers talks with you to learn as much about your product, service, or issue as possible. The process of research also evaluates the market to figure out the best method for putting out the right message in the best way for your brand.
2.Script & Concept
The script is a crucial element in creating a killer explainer video. Before a single image is even put into motion for the explainer video, we talk to you to plan the concept.
Our video production creative team puts their heads together for nailing the right concept which is then fleshed out into a full script. The key is to present the message in the simplest, most comprehensive manner to your target audience.
3.Mood Board & Storyboard
We will send you several mood boards (a type of collage consisting of images intended to project a particular style or concept) and sketch out a storyboard that shows how the script will play out — scene by scene.
4.Style & Illustrations
Next we will send you 2–3 custom, full-color visuals that will give you an accurate idea of what the finished video will look like. Depending on your video, this may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals. This process includes the design of all the characters and the environments in the animated explainer video.
5.Voice Over
The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video. The perfect voice over reinforces the message of the video and can make a world of a difference.
6.Animation
Once the script and storyboard are approved, we move on to putting the words into action. The animation & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage reflect the initial concept.
7.Post Production & Revisions
This is the stage that gives the video its final look. Post-production involves the complete process of creating and editing the sound mixing, background music, and graphics including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed revisions.
Finally, your video is ready to be shared with the world.
Animation Production Process FAQ
What Is Pre-Production In An Explainer Video Process?
Production is the actual work process of making the video. So then, pre-production is everything before that. Research, concept talks, and script writing are all part of the pre-production process. Production officially begins when visuals start being created.
What Is Post-Production?
Post-Production is everything that comes after the main video is finished. Sometimes polishing the video fits here, but many times it has more to do with launching the video, sharing it, the marketing stage, etc.
What Is A “Pipeline” In Animation Video Production?
A pipeline is essentially the workflow, and there’s a very specific order that the work has to move in. For example, if you try to start making a video without a script, you’re going to have a bad time. Generally, an animated video production pipeline flows like this:
1.Research
2.Concept
3.Script
4.Style Frames
5.Storyboard
6.First third of animated video
7.VO and music
8.Full video
9.Finalization
What Are The Main Factors That Influence Production Price?
Usually, production price varies based on:
•Quality of work (how complicated and detailed the animation is)
•Visuals (3D takes much more time and therefore is more expensive than 2D)
•Illustrations
•Music (custom or stock?)
•Sound FX
•VO artist
•Length
•How fast you need it
How Do I Choose The Best Animation Style For My Brand?
Depending on your marketing goals, your production company should send you references (including prior videos and mood boards) that we may think could fit your business and you’ll make your choice.
Can The Video Use Our Company Colors And Assets?
Absolutely! The production company should always incorporate any fonts, logos, colors, or other brand standards you have to fit the video to your company.
I Have My Own Illustrations. Can I Use Them In The Video?
The short answer is YES.
Just sometimes the images need to have been created in a scalable (vector) format so that we can work with them and they’ll look crisp in video form.
Sometimes visuals created for websites and designs aren’t made that way and look poor when used in video. However, if your production company can re-create the visual in a vector format, then it is possible.
Is it Possible To Mix Live-Action Video Or Screen Capture In Our Animated Video?
Yes, that is possible.
What Software Is Usually Used For Production?
The industry-standard software on the market s the Adobe suite of products. It includes Photoshop and Illustrator for creating visuals, After Effects for animation and effects, and Premiere for editing and finalization.
How Many People Are Involved In The Production Process?
The process generally includes a creative director managing the project, a scriptwriter, two 2D animators, storyboard artist, 2 illustrators, VO artist, sound designer, and editor.
How Long Does The Animation Production Process Take?
Most projects take between 6 and 8 weeks from start to finish.
Originally published at https://yansmedia.com.
