Kicking open the doors to New York City with Co-Founder Jim Bull and CEO Mat Heinl
To mark the opening of our fourth studio in SoHo, New York City, we sat down with Jim and Mat to ask them why Moving Brands had opened in the Big Apple, why now and what could they share about how to get it right.
Read (and watch) on as we dive into the cultural juggernaut that is New York, what comes after setting up a new studio and how to preserve culture and processes.
1/ Why New York City and why now?
Mat Heinl (MH): We’re drawn to New York because we gravitate to places where creative, talented and ambitious people want to live. At the end of the day, opening in a new market comes down to two things: are there people that you would hire, and people that will hire you.
2/ New York is all about fashion, media and money, right?
Jim Bull (JB): Traditionally, yes. But there’s also a huge amount of investment going into startups and tech brands. The traditional way of thinking, where certain cities are ‘where you go’ to work with particular sectors, is changing. Look at Los Angeles today…
3/ What are the steps to getting a new studio up and running?
MH: We have always built our studios around people that understand Moving Brands and its drivers. As long as they have an appetite to build the company, do great work and are up for an adventure, then we trust them to build up a team, create the space and run with it. This is different to a lot of businesses in our industry…
4/ How do you design a studio to be as successful as possible?
Short answer: there’s no magic formula.
MH: You can understand what it is that you’re doing that’s working and then lock it down. Build processes around this ‘secret sauce’ and rinse it for everything it’s worth while it’s working. But eventually, you’ll have to do an emergency reset every five years when you realize you’ve become irrelevant.
MH: We often think about organizational growth in terms of a 1% change: if the business knows which direction it’s heading then it should be constantly shifting how it operates and what it offers. If it makes tiny incremental 1% changes every week, within two years you’re almost an entirely new business. You’re hopefully closer to your goals, and you’re closer to what your client needs.
5/ Advice of the day
JB: Just get on with it.
MH: And, don’t look for advice.
tl;dr: starting a business is hard but not impossible. Get on with it.