MowerinMowerThe Six Cs of Effective Messaging for Employee CommunicationsA strong employee communications program begins and ends with effective messaging. Even the best, most unique tactics, techniques and…Oct 29, 2018Oct 29, 2018
MowerinMowerDoes Convenience of a Smart Hotel Outweigh Privacy Concerns?“Alexa, send up extra towels — and book a massage for 5 p.m.”Oct 29, 2018Oct 29, 2018
MowerinMowerSuccess Planning: The Key for Utilities and Energy Developers to Market with Measurable ResultsEnsuring the success of a utility company’s initiatives for outreach to its various stakeholders means working hard to build a marketing…Oct 29, 2018Oct 29, 2018
MowerinMowerWhy It’s Okay to Brag about Corporate Social ResponsibilityCorporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development…Jun 8, 2018Jun 8, 2018
MowerinMowerContent Marketing for the Energy Industry: It’s probably time to stopWhether you’re a 100-year-old utility, a startup commercializing a new power generation or storage technology, or an established player in…Jun 8, 2018Jun 8, 2018
MowerinMowerPreparing for Crisis: Hospitals Have Unique VulnerabilitiesHospitals handle emergencies around the clock, so it’s only logical that they would be a magnet for crises.Jun 8, 2018Jun 8, 2018
MowerinMowerUtilities and the Great Communication ChallengeYou’ve heard it before — the customer is always right.Apr 6, 2018Apr 6, 2018
MowerinMowerWhat’s a Facebook user to do?Google [itself a provider of opportunities for intrusion] the phrase “What should people do about Facebook now?” and the first page of…Mar 30, 2018Mar 30, 2018
MowerinMowerThe Magic That Makes for a Magnetic Manufacturer-Distributor BondHard-nosed or soft-hearted? Which is the business-to-business buyer when it comes to brand loyalty? And, how do distributors factor in the…Nov 27, 2017Nov 27, 2017
MowerinMowerCan your brand survive the Amazon tsunami?Amazon brings smiles to more than two million consumers and businesses hourly. That’s a lot of grins. But it’s not necessarily happiness to…Nov 22, 2017Nov 22, 2017
