The Australian government has been receiving requests to urgently provide subsidy in the form of a grant scheme to help local businesses market their products overseas.
This is where the Export Marketing Development Grant (EMDG) scheme comes in.
Announced in April, the EMDG will be receiving a A$60 million boost over the following three years, following confirmation of the Federal Government’s proposed subsidy increment.
The grant is highly popular among the SMEs. In 2018–19, over 3,900 businesses successfully applied for reimbursement of promotional expenses under the scheme. Claimable expenses include flights, marketing collateral and digital campaigns.
This program aims to…
The Internet of Things (IoT) grows exponentially year after year. Just 10 years ago, it was unimaginable you would be able to tell a device in your home to order pizza and have dinner delivered shortly after. When we navigate a city, we use our smartphones to connect with information on traffic patterns, tap into features of various buildings and even get directions to where we’re going. Where technology will take us in the coming years is something far beyond even what we can imagine.
Last year, we outlined some of the digital trends that would emerge in 2019. Sitting in the middle of 2019, it seems that there have been a number of technological trends that’ll continue to disrupt businesses.
Something that we must also understand is that technology in itself does necessarily mean digital transformation. What’s most important is that the customer, culture and employees along with business continuity are at the heart of every technology investment.
1. Strategic Automation
In order to get your tech product out there, you need to attract attention to it and start your marketing plan. That’s only partially true. Of course, your advertising campaign is important, but that doesn’t mean that there are no other ways of promoting your product and finding new customers.
As a creative agency based in Melbourne, we at Mo Works have years of experience launching tech products and solutions to the market.
Here are our seven growth hacks to help you acquire more users for your tech product.
The new digital world has already become a reality and artificial intelligence technology is spreading with great speed. With the active development of artificial intelligence, the concept of the Internet of Things is also gaining popularity.
In this article, we will discuss the relationship between these two breakthrough innovations, and what the prospects for their further interaction will be.
Find out more on Moment.
The online grocery market has started its invasion of the current online retail scene in Australia, with new research suggesting that over 5 million Australians would now consider buying groceries online within the following year ; just under a third of all grocery shoppers.
Once upon a time, it was only the Queen of England who didn’t carry cash. Now it won’t be long before we are all doing it. Debit and credit cards are one thing, but increasingly people are using their cell phones to complete transactions too. So, what are the benefits of a cashless society?
All transactions are traceable
Of course, there are those people who will claim that this is, in fact, a disadvantage — i.e. they can be tracked at all times by government agencies, and they may have a point to some extent. However, the reality is that…
It has only been two and a half years since online real estate company Purplebricks entered Australia’s property industry, but yesterday they made the big announcement that they are being forced to exit the market, suggesting their global expansion was …
“too rapid and as a result, the quality of execution has suffered.”
With smartphones today anyone can quickly load up a webpage, get directions, conduct product research, and even manage their banking — all in a matter of minutes. Smartphones are now so ubiquitous that you would be hard pressed to find anyone without one.
Find out why does this matter on Moment.
Often times without realising, businesses tend to gravitate towards a sales-driven marketing strategy and this intuitive response is often due to the top-down pressure of increasing sales.
Being customer-centric is all about placing your customer at the centre of your marketing and focusing on their needs rather than pushing sales.
When you carefully consider why your customer would buy your product or service, you’ll be able to identify and narrow down potential customers you might be failing to target.
The solution is found in becoming the resource for your customers’ problems or opportunities, when and where they are searching for answers. The equation looks something like this:
A #creativeagency delivering strategy, media and communication #design across all #digital and traditional platforms. Engage nationally and globally.#MWculture