“A healthy work-life balance will help create an environment where everyone is dedicated to the task at hand”. Our Managing Director, Mo Hamdouna shares a glimpse of his work day and tips for achieving a healthy balance between work and personal life.

Mo has recently been interviewed by Balance the Grind — a publication dedicated to showcasing healthy work-life balance through conversations with people across different careers and lifestyles.

Read more about Mo’s interview here!

The terms Target Market and Target Audience are often used interchangeably, but they don’t always mean the same thing.

Take the time to ask yourself: What is your target market? Who is your target audience?

If you don’t already have clear answers, this article will discuss everything you need to know about Target Market, Target Audience.

Having a clear understanding of your targets directly impact your branding and marketing. And ultimately, it can help your business thrive!

Learn the difference between the two, and their implications on Moment.

Want to know the science behind the art of user interface (UI) design? Your business can come out on top, with simple but effective ways to create visual hierarchy in both Web and App design.

The concept of visual hierarchy is about utilising the elements within a design composition to signify importance to the viewer.

In this article, we outline 5 Five Key Principles of Visual Hierarchy to help you grab and keep your viewer's attention.

  1. Size
  2. Colour
  3. Contrast
  4. Alignment
  5. Hierarchy Patterns

Find out how you can improve your digital product with visual hierarchy using the principles above!

If you haven’t started to incorporate video content on your social media, now is the time to start.

In between a global pandemic and the outbreak of TikTok, it only makes sense that Instagram would innovate its own video-sharing feature on the app called ‘Reels’.

Unlike Instagram Stories, Reels are a permanent 15–30 second video feature that allows users to create content on the app that appears on the user profile, followers feed, and even on the ‘Explore’ tab (if you have a public account).

Instagram Reels can boost your social media marketing and help you expand your reach! Find out how you leverage the Instagram Reels feature.

Australian solar hydro technology firm RayGen has successfully secured major funding of A$42 million as part of a Series C Capital Raise.

This funding would bring about the world’s first dispatchable ‘solar hydro’ power plant to be built in Victoria with an estimated completion time of 12 months.

The RayGen brand, website and strategic assets were the results of a fruitful partnership with Mo Works Creative Agency based in Docklands, Melbourne. The team at Mo Works continuously support RayGen as they develop groundbreaking technology for a sustainable future.

Find out more about this exciting news on Moment.

Last year Apple announced the new App Tracking Transparency Framework (ATT) that will be rolling out with their iOS 14.5 update, a framework that could potentially change how apps track people’s activity online.

Since the update announcement business owners and marketers have been trying to figure out how this update will impact advertising online.

In this blog, we’ve curated important information to help you to be prepared for the change. Click here to find out more.

To differentiate your products and services from your competitors, make sure you protect your brand with trademark registration.

If you’ve just started your new business or venture in Australia, and are trying to understand the basics before confirming your brand name and logo, this is the article for you!

Read this Ultimate Guide for setting up your brand name and logo. And ensure your brand is protected and set up for success!

Want your content to be more clickable, shareable and noticeable online?

An open graph image or OG image is the image that appears when you post website or video content to your social accounts. It is part of an important group of meta tags that influence the performance of your content link on social media.

OG images help increase conversion, exhibit your brand personality and establish credibility!

We have established a set of OG Image Best Practice Guidelines to improve your business! Click here to find out more.

Docklands dollars is ready to bring visitors and traffic back into our Docklands community!

Exciting news! We have launched the Docklands Dollars initiative, alongside Docklands Chamber of Commerce, City of Melbourne and Development Victoria. The program is aimed at stimulating spending in our beloved Docklands community.

When soaring COVID-19 cases caused Melbourne to go into lockdown last year, Docklands was hit especially hard by the lack of spending and foot traffic. After almost 12 months of development, Docklands Dollars launched this March and we built the program campaign’s brand, website and platform!

Find out more about this exciting program!

If you’re not currently using video or animations in your content, you’re missing out.

54% of consumers want to see videos from brands that they follow over other types of content. Video content is also a great way to boost your engagement, educate your audience and increase your conversions.

Check out the 5 reasons why you should incorporate video and animations into your digital content strategy.

Mo Works

A #creativeagency delivering strategy, media and communication #design across all #digital and traditional platforms. Engage nationally and globally.#MWculture

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