
… understanding that static websites and legacy platforms are tying them down and holding them back. You can publish the greatest content ever imagined, but unless you are social at your core, publishing to all channels and devices, distributing your content far and wide, and engaging people in an ongoing conversation, your online presence is little more than a front door waiting to be knocked.
…I’ll hotwire Instagram (and maybe Pinterest and Pocket and Apple News) to fake it until it arrives. I’ll take the time to unfollow most and follow only people who post things I’m interested in, not people I know. That doesn’t mean I don’t love you, it just means I’d rather have the Facebook algorithm tell me if that picture of the funny way the Starbucks barista spelled your name merits viewing or if I can skip this one. I’m going to limit my Instagram feed to the best, most creative and entertaining photographers, because that’s what Instagram is best at.