Quotes That Will Inspire You To Boost Conversions

Bartosz Mozyrko
Dec 14, 2015 · 4 min read

We’ve all been there.

You have a website and a really great product, but people aren’t getting on board.

There are ways to turn visitors into customers — you only have to understand where is the issue, the “why”, an execute.

Simple as that.

Inspiration awakens us to new possibilities and opportunities that can have great impact on both our personal and on our online marketing life.

So if you’re looking to be inspired, check out these 32 quotes that will boost your conversion optimization insight.

I hope you will find them useful!

By optimizing for customer success, you’re more than likely optimizing for growth.

- Alex Turnbull

A website without conversion rate optimization is like a car with no wheels — it will take you nowhere.

- Jeremy Abel

Your customers’ journeys are their stories, NOT funnels.

- Bryan Eisenberg

If your competitors are all doing X, try Y.

- Carly Stec

Your landing pages aren’t Wikipedia.

- Oli Gardner

By optimizing for customer success, you’re more than likely optimizing for growth.

- Alex Turnbull

In God we trust. All others bring data.

- William Edwards Deming

That which is measured improves.

- Karl Pearson

Start testing and stop arguing.

- Jon Correll

What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.

- Naomi Niles

You will get all you want in life if you help enough other people get what they want.

- Zig Ziglar

Clarity trumps persuasion.

- Flint McGlaughlin

Your copy should always be about relationship building: solving problems, making life easier, easing pain.

- Roberta Rosenberg

I have not failed 10,000 times. I have successfully found 10,000 ways that will not work.

- Thomas Edison

Successful people ask better questions, and as a result, they get better answers.

- Anthony Robbins

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

- Jeff Eisenberg

It’s fine to celebrate success but it is more important to heed the lessons of failure.

- Bill Gates

Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.

- H.James Harrington

Remember — every “mistake” a user makes is not because they’re stupid, but because your website sucks.

- Peep Laja

The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

- Mark Zuckerberg

I don’t care much for Best Practice. I care about conversions.

- Michael Aagaard

Do not be embarrassed by your failures, learn from them and start again.

- Richard Branson

Never let your campaign write checks that you website can’t cash.

- Avinash Kaushik

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.

- Ramsay Leimenstoll

The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks, and make you try harder next time.

- Oli Gardner

Your most unhappy customers are your greatest source of learning.

- Bill Gates

Measurement is like laundry. It piles up the longer you wait to do it.

- Amber Naslund

Never stop testing, and your advertising will never stop improving.

- David Oglivy

The goal is to turn data into information, and information into insight.

- Carly Fiorina

Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

- Bryan Eisenberg

Insanity: doing the same thing over and over again and expecting different results.

- Albert Einstein

One excellent way to find insights that can increase conversion is to stop focusing on why people say “yes”, and zoom in on what makes them say “no”.

- Gregory Ciotti

So there you have it — the best conversion rate optimization quotes coming from the mouths of the great minds.

Hopefully there are some quotes in here that are new to you.

Do you have any quotes to that you use for inspiration?

Share them below!

Ps. We’ve created a session replay tool for conversion rate experts that tracks how users interact with a website or a web application. This helps you turn user behavior insights into action in a way that charts and graphs could never support.

You should give it a try.

Bartosz Mozyrko
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