What were some of the key factors marking International Harvester’s early success? What became of those factors when the company gambled and lost? What role did those same factors play in the company’s struggle to reinvent itself? In answering these questions, we draw attention to how the roles played by some of those factors vary considerably across time while others remain relatively unchanged. In doing so, we find ourselves — quite unexpectedly — in a position to ask again and answer anew a pressing question: “How can a voluptuous emotion be reduced to a commodified object and thereby become, in…

Michael P. Ford

Public Servant, Independent Scholar & Social Entrepreneur

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store