How To Make An SEO Friendly Landing Page
Your landing page will determine whether someone buys your product or service. While you may have multiple landing pages, depending on where traffic is coming from, the landing page designed for Google traffic is the most important.
In this guide, you are going to learn all about what is seo writing and how you can go about creating a landing page that Google is sure to love.
- Get Your Keywords in Place
As far as search optimization techniques go, keywords are the most essential ones. You should think about the best keyword relevant to the landing page in question. Study what others are doing and try to imagine what people are going to be searching for when they come to your squeeze page.
If you can’t find anything relevant, it’s a sign that you need to think about something more relevant. The more competitors you have for your phrase the more relevant is.
Make sure you use your preferred keyword research tool to check how competitive your keywords are. You don’t want to opt for keywords with too much competition or you will never make any headway.
And, as always, make sure you don’t stuff your keyword into the page.
2. A Positive First Impression with the Title Tag and Meta Description
Tags aren’t as effective as many years ago. But they are still important for the humans browsing through the search engine indexes. A title tag is the most important of all because this is the title of your page. It’s like the title of the book, so make sure you get it right.
The Meta description is the second part and is the brief that explains what your website is all about. Most people read this before they decide whether to click. Don’t try to sell. Get straight to the point and explain what they are likely to find on your website.
Try not to write too much at this stage. You don’t want Google to cut you off mid-phrase.
3. Fix Your URL
Your URL is another area where you can sell. You can make your landing page more attractive through adding a keyword to your URL and to shorten it.
As a general rule, a good landing page will have a URL that sticks in your mind. You should use a custom URL with no numbers. You don’t have to name your URL as ‘landing-page’. Make it a separate and memorable part of your website.
4. Write a Catchy Headline
Your headline is completely different from the title of the page because this is what the user will first see. Make sure your headline fits in with what your Meta description was saying. It doesn’t have to be a long headline. Think about it in the same way as a newspaper headline.
Many webmasters have actually looked to newspapers for inspiration. Adopt the same structure and pack as much information into that short headline as you can.
5. Make Sure You Use Words
In this day and age, most people are talking about visuals and videos, but search engines can’t look at these. They can only see that an image is there, but it doesn’t mean anything to them. Don’t discount the idea of using words yet.
By all means, keep things short, but provide a sales paragraph explaining what your website is all about. Add a few keywords to fulfill all of Google’s keyword requirements.
Typically, most people prefer varied content, so breaking things up with a short informative paragraph will do more to promote your brand than take away from it.
What are your top tips for making sure your landing page is SEO friendly?
