Marketing can be exciting. Yes, you read that right. You know what else? It doesn’t always have to involve months of planning or $10,000 ad spends. Even better, some of the most effective marketing is community-first marketing. That is, instead of trying to reach a new, cold audience who has…

Have you ever wondered what it is that makes certain brands stand out more than others? How two companies can release the same product (or two musicians the same caliber of song) and yet one will find their fanbase while others will slowly float off into oblivion? While I like…