May 23The Magic of Music PR: Building Relationships and Embracing CollaborationsMusic PR is a bit of a mystery sometimes, isn’t it? And I say that as a publicist who has been at this for 10 years and still is constantly keeping up with the latest trends and changes-you have to, otherwise you get lost. But I don’t need to tell…Music4 min readMusic4 min read
Feb 6Stay Ahead of the Game: Social Media Trends for Indie Musicians in 2023Social media has changed a lot over the last decade. It’s become a business tool more than a personal one and for musicians, this is especially true. It’s not enough to just make great music, you have to show up in a way that connects people to you. Sometimes it…Musicians3 min readMusicians3 min read
Jan 30What We Can Learn from Iceland’s Tight-Knit Music CommunityPhotos of Greenhouse Studios (Reykjavik) by Curtis Grens Traveling to Iceland is like traveling to another world. …Iceland18 min readIceland18 min read
Jan 304 Tips For A Money-Making TourTouring can be really exciting. You get to see the world, meet new fans, and hang out with your bandmates for weeks or months on end. While it comes with the occasional struggle, it’s an integral part of building your fan base and growing your career as a serious musician. …Tour4 min readTour4 min read
Jan 11Music PR vs. Music Marketing: What’s the difference?Music marketing and promotion have a lot in common, but it’s crucial to know the difference between them. Here’s everything you need to know. It’s the age-old question: what’s the difference between PR and marketing? They work together to move a brand forward and are vital to a musician’s career…Marketing4 min readMarketing4 min read
Nov 3, 2022Should Independent Musicians Release An Album Or An EP? — MP Co.Ah, the age-old question. Should you release a full-length album or an EP? Or, if we want to complicate it even more, do you just release all singles? Depending on who you ask, you’re bound to get a ton of different answers. And it’s true, there are arguments for each. …Music Marketing4 min readMusic Marketing4 min read
Oct 31, 2022You don’t need more Spotify streams. You don’t need to go viral on TikTok. You need this instead. — MP Co.I see it all the time. Talented musicians with tons of promise coming into our inbox with a seemingly simple request: I want more streams. I want to go viral on TikTok. I want more views on my (fill in the blank) And why wouldn’t you want that? Streams are…Music Marketing6 min readMusic Marketing6 min read
Sep 1, 20223 Things I Learned at CD Baby’s DIY Musician Conference — MP Co.This past weekend was pure magic. If you were fortunate enough to be at this year’s CD Baby DIY Musician Conference in Austin, TX, you know what I’m talking about. As the first conference back since Covid for many, it was a milestone event evidenced by the 900+ in person…Music Industry6 min readMusic Industry6 min read
Aug 22, 2022The Best Business Book Every Entrepreneur Should ReadI still remember the first time I came across Simon Sinek’s “How Great Leaders Inspire Action” TED Talk. At just over 15 minutes, it’s a simple introduction into the mantra that I would find myself saying over and over to myself, my clients, and my students over the course of…Business Books4 min readBusiness Books4 min read
Aug 17, 2022How to Lead Your Team When All You Want Is For Them to Get ItYou’re busy. So busy that you need to hire help in order to keep up with demand. It’s a good problem to have-but it doesn’t feel like it. It feels overwhelming. So, you do what everyone tells you. You look for help. You painstakingly search for the right fit and…Leadership Development6 min readLeadership Development6 min read
