A design credo
This is what I believe.
I believe in doing the hard work up front so the rest is easy.
I believe it is impossible to design a great product whilst in a bubble.
I beleive in using reliable and recent data to inform our decisions.
I believe each problem can have many solutions.
I believe one of these solutions will be the most optimal.
I believe the measure of optimal depends on the goals you’re trying to achieve with what you’re making.
I believe art is subjective.
I believe design is not.
I believe in focus. Focus on the what you’re actually trying to achieve and do them really well.
I believe design has the power to make the world a better place.
I believe in building products which put people before profits.
I believe designers have a moral obligation to do this as this will make the world a better place.