Hi RTC!

That’s one way of viewing it, but here’s another: Alignment of business goals and the goals of a movement is fantastic for the movement.

I firmly believe that LGBT rights has moved much further than it otherwise would have because one of the unintentional geniuses of the Pride parade/event is that it’s hugely beneficial for local businesses. There is a symbiosis between Pride and business. Whenever I walk around in the city when Stockholm pride is going on, EVERY restaurant and store runs a Pride promotion of some sort. The movement helps the business and the business helps the movement.

    Mattias Petter Johansson

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    Creator of Fun Fun Function, a YouTube show about programming.