Defining your personal brand for Thanksgiving On the eve of the most celebrated holiday in the United States, a non-denominational one that centers on being thankful as some of the first arrivals to our shores hundreds of years ago, we ruminate on what defines our personal brand. How are you…

Your personal brand: Washed I won’t call it slacking or semi-retirement; I’m working and doing lots of new things. I’m also doing old things in new ways. I’m definitely ‘washed’. What’s it about? Some new definitions of this word have meanings that connote a post drug induced stupor or a…

Although your mom probably didn’t tell you about personal branding, she indirectly helped you create your personal brand. Things like responding when spoken to, or sitting up straight, minding your table manners, are all parts of creating a personal brand, a professional presence. Chances are your mother encouraged you to…

Refocusing your personal brand for 2018 At this time of year, we witness every imaginable emotion, from anger at people stealing packages from doorsteps to fear of possible terrorist attacks in crowded public spaces, to exultation at school age children organizing programs to aid poor families in need. …

Looking for a job during the holidays It’s that time again, search frantically for just the right thing to give all your loved ones and decorate your house, entertain friends, and oh yeah, find a job! How can you even enjoy the holiday cheer when you are in that uncomfortable…

Changing up your personal brand A lot of job seekers find frustration out there in a market that has abundant opportunities. They can’t seem to get that offer that they’ve been looking for. But maybe that’s the problem: they are looking for work that no longer exists. While they’ve been…

Being an exceptional interviewer Interviewing for jobs has gotten much more intense recently. Companies subject you to multiple interviews in one day, assessment tests, and panel interviews with three or four people questioning you at one time. This can be exhausting. Sonya is completely stressed out by all the interviews…

Personal branding lessons our fathers taught us Father’s Day makes us think about one of the first important relationships with an authority figure in our lives: our father. For some it can be a painful contemplation, perhaps rules and early discipline, or it may be an absence, a feeling that…

Your brand and networking: Taking a risk What makes it so hard to go to networking events and mingle? You leave work slightly early, you drive through some nasty traffic, or a downpour thanks to the early summer Florida weather pattern and you finally get to the event. You put…