Madison KreislerDTC Lululemon Case StudyFounded in Vancouver, Canada in 1998, Lululemon is an athletic apparel company that specializes in yoga, running, and training. The…Oct 15, 2022Oct 15, 2022
Madison KreislerThe Power of Digital Brand BuildingIn a Forbes article called “How Marketing Is Being Reborn In The Digital Age”, author Steve Denning talks about how the purpose of a firm…Sep 23, 20222Sep 23, 20222
Madison KreislerGen Z and TikTokIf you told me 5 years ago that TikTok would be one of the most popular social media apps that has changed the meaning of an “influencer”…Sep 9, 20222Sep 9, 20222
Madison KreislerBrand Persona- Lake PajamasSally enjoys the finer things in life, and spares no expense when it comes to what she wears to sleep. Although she loves the hunt of…Aug 30, 20221Aug 30, 20221
