In May 2019 I attended Gartner’s Marketing Symposium/Xpo in San Diego, California.
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Attending a Marketing…
One of my life principles is:
Always understand the ‘why’.
Friedrich Nietzsche succinctly said:
He who has a why to live can bear any how.
Design thinking is a method and set of frameworks that facilitates solving problems from first principles*. …
1. “State the idea you wish to express as clearly as possible, and in terms preschoolers can understand.” Example: It is dangerous to play in the street.
2. “Rephrase in a positive manner,” as in It is good to play where it is safe.
3. “Rephrase the idea, bearing…
2. Also have access to real people we’re solving for
3. Assuming we have a healthy timeline, if we want to get more scrappy several parts of the following process can be shortened…
Principle #1: Simplicity
Finding the essential core of your idea.Master of exclusion. It’s not about being short. It’s not sound bytes. It’s about finding proverbs. The golden rule – a one sentence statement so profound that someone could spend a life time learning it.
Principle #2: Unexpectedness
How do we…
Power Law 1: Don’t think “new product” — think social value.
Power Law 2: Think social value before “tech”.
Power Law 3: Enable human agency. Design people into situations, not out of them.
Power Law 4: Use, not own. Possession is old paradigm.
Power Law 5: Think P2P, not point-to-mass.
Power Law 6: Don’t think faster, think closer.
Power Law 7: Don’t start from zero. Re-mix what’s already out there.
Power Law 8: Connect the big and the small.
Power Law 9: Think whole systems (and new business models, too).
Power Law 10: Think open systems, not closed ones.