Martin WonginThe WillieHow we tell stories with data.The information around us is endless. Random pieces of data that exist, but don’t tell us anything meaningful.Jun 4, 2016Jun 4, 2016
Martin WonginThe WillieWhat is The Willie?Hello College Hillers. Welcome to our weekly Planning newsletter — The Willie.Jun 2, 2016Jun 2, 2016
Martin WonginMartin Wong(a real study of) Best practices for content marketingThis study published at WARC looks at the success of content marketing across AOL’s media platforms like Huffington Post. It’s a bit of a…Dec 2, 2015Dec 2, 2015
Martin WonginMartin WongHow the Internet talksWell, how the mostly young and male audience of Reddit talks. Like how Google Trends maps out how many people search for topics over time…Nov 19, 2015Nov 19, 2015
Martin WonginMartin WongStories are strategies, and strategy alone isn’t enoughAristotle was a polymath who dabbled in physics, poetry, music, logic, philosophy, politics, government, zoology, and biology among many…Oct 15, 2015Oct 15, 2015
Martin WonginMartin WongGladwell and the power of model thinkingAs always, Malcolm Gladwell is stunning for the New Yorker:Oct 15, 2015Oct 15, 2015
Martin WonginMartin WongWhat the BIT’s been up toThe UK’s Behavioural Insights Team was set up by the UK government about 5 years ago to implement behavioural economics into public…Oct 12, 2015Oct 12, 2015