Elevator pitch: Super Teams helps startup leaders create and scale a high performing team. To achieve good growth … where teams enjoy what they do, deliver great work and the business is set up to thrive.

Today was a day of exploration. Getting to see where ⬇️ little guy lives.

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Photo by Rahim Sofri on Unsplash

Went down a rabbit hole on Product Hunt when I found all the No-code resources. This one in particular has links to everything you’d need to build and launch a product.

Created a long list of 17 monetisation ideas for Super Teams. Shortlisted 5. …


Elevator pitch: Super Teams is all about helping startup leaders create and scale a high performing team. To achieve good growth … where teams enjoy what they do, deliver great work and the business is set up to thrive.

Priority today was to double down on shipping stuff. Putting it out into the world.

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Photo by Lloyd Williams on Unsplash

Re-read this article in HBR about high performing teams. Referenced in post below.

I need to begin articulating my thoughts on high performance. I wrote a post Hallmarks of a High Performing Team.

Pushed it out on to Twitter.

Memo to self — write a few…


Mind the energy. Engage. Explore.

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Photo by Mihai Surdu on Unsplash

How might leaders help their teams adopt high performing behaviours?

It will not be surprising to learn that a shared purpose, good energy levels and creativity are characteristics of a high performing team. Nor will it be a leap of faith to know that great communication is the glue that binds members in such teams.

But what does effective communication look like and how might we foster it in our teams?

The Three Es of Great Communication.

It’s important to bring the energy at the right time. This might be when new ideas are shared or acknowledging when significant contributions are…


#1 — progress check on stuff that got done.

Elevator pitch: Super Teams is all about helping startup leaders create and scale a high performing team. To achieve good growth … where teams enjoy what they do, deliver great work and the business is set up to thrive.

Focus for today was getting stuff done (less planning, more doing).

I WILL keep it front of mind.

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Credit: Neil Cooper

I’m living by the maxim that if I didn’t put it out into the world then it may as well never have happened. You’ve heard the one about the tree in the forest, right?!


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Photo by Kelly Sikkema on Unsplash

You have a memorable problem statement. You have a clearly defined problem to design for.

You come up with many seemingly worthy ideas for solving your problem.

But how do you begin to prioritise the ideas you then generate? How do you choose the right . ideas to work on?

Considering the amount of effort, potential impact, and your competency to deliver each idea will help you prioritise.

Generate a long-list of ideas

You first need to generate a list of ideas. This list should be extensive. You should aim for quantity of ideas. The filtering process will take place later.

  1. Write your Problem Statement…

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Photo by sergio souza on Unsplash

Ideas are easy to come by but developing them, giving them form and ensuring they are most likely to succeed when they are put out into the world is a real challenge.

How might we ensure our ideas stand the best chance of success?

Many an entrepreneur is motivated to launch a disruptive product or service. To make their mark with a new idea that changes how people see the world.

Some disruptions occur by positioning an existing technology in a new way. Apple did not invent MP3 players but the iPod put “1000 songs in your pocket” rather than…


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Photo by rawpixel on Unsplash

There’s a concept in brand marketing called “cut-through”.

As you might imagine, this refers to having a presence that allows your brand to stand out and be noticed among a sea of information.

A brand with cut-through has a distinctive quality. It stands apart from the crowd. It has something noteworthy to say. It is worth paying attention to.

Needless to say that having cut-though is a highly desirable (let’s be honest, essential) quality for a brand to have. Now more so than ever given the sheer volume of competing demands on our time and attention.

The principles of cut-through…


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Photo by Neil Thomas on Unsplash

You’ve given your idea some structure and form and it’s now a clearly identifiable ‘thing’. Your idea may well have originated out of a personal frustration or one that you observed others experiencing.

Nevertheless, you now have an idea that you can put in front of someone and get some initial feedback. You can make sure it’s designed to do something that they will find useful.

As you begin speaking to the type of people who might buy, use or consume your product, you have to find a balance. …


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Photo by Kaleidico on Unsplash

The light bulb may have just turned on and you have the seed of an idea that you’re immediately excited about. There’s a lot that will have happened that led you to that moment of insight.

What to do next?

How might you turn your rudimentary idea into something well conceived that you can begin to put into practice?

You’ll need to be able to describe your idea in a way which makes sense to other people. The practicalities and implications should be given thought. …


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Photo by Wenniel Lun on Unsplash

Getting good at handling ambiguity helps you deal with an ambiguous world. If you wait for everything to be clear it’ll be too late. Look at Brexit, consider the adoption of voice control speakers, imagine a world where every store functions like Amazon Go. That’s why hiring for ambiguity it one of our priorities here at Sense Worldwide.

Events are happening that disrupt how things are done; they upend categories and reframe our expectations for what is possible. There was a clear before and after and the transition was rapid. …

Neil Cooper

Innovator and Strategist @Sense_Worldwide | I write about the mindsets, tools and techniques to design better products, services and experiences.

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