How to raise £110m in 3 daysLast week, Draper Esprit, the Venture Capital shop where I run Marketing, raised £110m in a public fundraise. This was unusual and has…Oct 6, 20201Oct 6, 20201
Fools in Glasshouses: The Golden Rules of Comparative AdvertisingComparative Advertising can be a double edged sword. There are rules to follow including whether you should even contemplate doing it.Jul 29, 2020Jul 29, 2020
Building Brand Preference from StartupThis post was first published in May 2014, but like all good marketing lessons, these are timeless.Jul 16, 2020Jul 16, 2020
We Begin AgainToday is Monday 27, April 2020 and I’m starting a new job with a new team and everything is very weird.Apr 27, 20202Apr 27, 20202
When A Stock Market Listing Makes SenseThis article first appeared in Tech City Insider on May 23. 2016. It has been updated to reflect recent market data.Feb 2, 2017Feb 2, 2017
Data beats dogmaThere has been a lot of talk in 2016 about the ‘post-truth’ world we live in now. The common narrative around this story is that…Nov 27, 2016Nov 27, 2016
Myth busting the IPO Market“A lie can travel halfway around the world before the truth can get its boots on.”Aug 7, 2016Aug 7, 2016
