Laws of Marketing: #3 Law of the Mind

The 3rd law of marketing from the book “The 22 immutable laws of marketing”
You could be first in your category but if you’re not top of mind, you may fail.
Energy drink: red bull
Sports drink: Gatorade
Orange juice: Tropicana
Ketchup: Heinz
When a prospect’s mind is made up, it’s hard to change it. Blast your way into it.