Sell the experience, not the product
Everything you do online should start with: why?
Why are you doing it?
What is the purpose?
A big mistake online retailers make is focusing on selling the product rather than the experience.
The value shoppers get from the moment they interact with your brand for the first time until they’re satisfied using your product is what matters most.
Every touch point matters. Each one contributes to the overall experience from your blog, Facebook post, mobile website, fast shipping, amazing customer service and phenomenal returns policy.
The experience is what will help you set yourself apart in a competitive eCommerce world.