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When I was a kid, I played a game where I’d imagine a jumping guy that would run alongside the car when dad drove up the motorway.

Fast forward to a couple of years ago, I was really interested in how Map Apps only gave you efficient route options and how efficiency was never a part of the romance of travel — like remember that novel where the protagonist gets there on time because google maps showed me.

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I commissioned an app called Wandrr — it showed you routes based on how much time you had and let your pick up to 3 places you want to stop at on the way. …


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Maybe that’s not the perfect image to illustrate my point but, can you see it? Well, before I get started, let’s back up 24 hours.

I’m Omar, freelance creative in London and like much the rest of the city, I’m at home. That’s totally chill because I literally just finished a job working remotely and in the freelance world, you adapt to the job and after a couple of days, I started to see the liberation of working for home.

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So, watching the rest of the world settle into working from home has been funny. But, man, I was reading twitter and came across the tweet you read earlier and the point had never occurred to me, which I feel really dumb in admitting. …


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Meet Weather or Not, The Facebook Chatbot that gives your shoppable options for any weather and destination from your favourite stores.

When I commissioned Weather or Not (WoN) the overarching question I wanted to answer was — could I create a shopping experience that leverages Variable Intermittent Reward? …


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IKEA instruction manuals are wonderfully designed and crafted to make the experience as least frustrating as possible but, the experience can be hellish.

Why? because it’s horrible. You get lost on the step you’re on, things are missing and you go too fast.

We think going slowly makes them easier, going step by step adds a level of comfort to any task. We wanted to create a bot that served a purpose, that would be a tool for it’s users, a thing to be relied on.

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Meet BuildBot, a Facebook Messenger chat-bot that will guide you through making any of IKEA’s 12,000 items. …


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Darth Vader and Obi Wan battle for more than 7 hours

(Think I broke a world record last week)

I’d been creating a piece of software that randomises scenes and moments from any film, recombining them into new films — Prawn Comet’s answer for Programmatic Advertising, Dynamic Content Creation and ultimately Feature Films that are different according to the viewer.

Ground breaking possibilities but, tough to crack with our project budget. So, I commissioned a creative tech to write the software, and fed it clips of one of my favourite sabre fights — Darth vs Obi Wan. …


17826381, a Machine Author — is a Neural Network that is learning to write fiction, by reading all of Jorges Luis Borges’s work amongst many other authors. It doesn’t know about the narrative arch so is ‘free writing’ and occasionally writes compelling and poetic prose.

I created this project to gauge the effect of computer generated creative writing might have on advertising, I’m a copywriter, so naturally, I was worried.

As it may be gibberish now but, with the right training and pool of data, they could present a grave threat.

17826381 was inspired by a story that AP had began to use automated software to write news articles, turning real-time data into compelling and informative content. These ‘authors’ are stuck writing non fiction, we led us to asking a simple question with some interesting answers. …


If you don’t know Drake, here’s the shortest explanation so we can get to the fun part fast

Drake is a rapper, Drake is a meme, Drake is internet currency

Drake has inspired thousands of memes, mainly because he’s a rapper with feelings and isn’t afraid to hide them. He also takes what the internet creates pretty chill. That positivity has endeared to the online masses, perhaps followed by Snapchat king — DJ Khaled

With the new album launch, the buzz has been meteoric, all music and mainstream press has been gushing about Views From The 6, and the internet has been instrumental in propelling him to dominate charts across the globe. …


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Over the last few months I’ve been working on a bunch of creative side projects — some fun, some batshit crazy. I’ve learnt a bunch of new things and which are worth sharing here

Over the next few weeks, I’ll be posting about individual projects but, first an overview of the whole thing.

Wanting to try out some ideas out and reading books like The Lean Startup by Eric Ries and 7 day startup by Dan Norris. Got me thinking…

  • What happens when you apply that method to creative side projects?
  • Use rapid prototyping to create and test ideas, fast?
  • Make MVP’s of creative projects > Minimal Creative Product? …

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Exploration is innate human desire, what’s around the corner or over the next hill as lead us to every end of the planet. It’s what makes us, us.

Technology has aided us in our adventures, we’ve built boats, made maps and laid roads. As technology has evolved with us, the quest for exploration has been slowly replaced by the goal of efficiency.

“Before we invented civilization our ancestors lived mainly in the open out under the sky. Before we devised artificial lights and atmospheric pollution and modern forms of nocturnal entertainment we watched the stars.

There were practical calendar reasons of course but there was more to it than that. Even today the most jaded city dweller can be unexpectedly moved upon encountering a clear night sky studded with thousands of twinkling stars.When it happens to me after all these years it still takes my breath away.” …

About

Omar Karim

Senior Ad Creative At Large — Futurist, Stories, Projects Curr/Prev. Prawn Comet, Creative AI, Wandrr, HowManyDrakes, Michael Jackson AI, Meat and Bones

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