I am excited to reveal that CONVRG has built multi-platform experiences for the Recording Academy/GRAMMYs. These experiences live on GRAMMY.com, Facebook Messenger, Google Home and Kik.
This is the first multi-platform synchronous build for a major brand.
“Last year, we realized that fans of the Recording Academy and the GRAMMY Awards® are spending more time on their mobile devices than ever before, particularly in messaging apps,” said Jason James, Chief Digital Officer of the Recording Academy. “In addition, with Google’s introduction of Assistant and the Google Home device, we predicted that voice as a user interface would soon become ubiquitous. As such, we made the pivotal decision to augment our digital efforts with chatbots and voice experiences that enable the consumer to interact with the GRAMMY brand in a conversational way.”
By chatting with the GRAMMY chatbots on GRAMMY.com, Facebook Messenger, and Kik, users can learn about the Recording Academy and its various organizational pillars, play “For the Record,” a music trivia game, and get quick information and updates on the annual awards program.
Additionally, by invoking the GRAMMY voice experiences on Google Home (“Hey Google, talk to GRAMMYs”), users can get daily music news and Recording Academy updates, hear inspirational quotes from prominent recording artists, and play the voice edition of “For the Record,” with more experiences slated for later in the year.
If you are looking for a “third screen” AI experience when you are watching the GRAMMYs this Sunday, we’d love to hear any feedback you have.
