Improving Consumer Experience through Product Discovery
One of the most important questions retailers ask themselves is “How can we find and keep our customers?” The solution is to let the consumer know that they have the product he or she needs and make that customer feel good about purchasing with them.
In our fast mobile driven world, a consumer expects to be able to find the products they need faster, have a very good experience buying the product, collection or delivery and if they have issues, returning the items and refund.
A consumer also expects to have a seamless experience online and offline, very often looking online for more information on products they are touching and feeling offline in the store, this strongly guides their decision to purchase. Young consumers now enjoy sharing their current activities (increasingly shopping) and style with their friends on social media and instant messengers, aspiring to be influential in driving new trends and being highly rated.
Retailers are constantly in pursuit of more customers, sales, driving online and foot traffic to their stores and retaining their customers, brand loyalty and ambassadors.
Survival for smaller retailers depends on their ability to either create a unique or match the experience the consumer enjoys with bigger retailer and brands. This is an upward struggle for these businesses especially online where competition gets fiercer daily with new sites and apps targeting their consumers for crumbs of the market share.
Bigger retailers find the drastic changes in consumer behaviour, spending habits and the fragmentation across so many social media and mobile channels, showrooming and inflexibility affect their ability to draw in their customers.
Current methods of searching for products are still very tedious and scattergun for consumers. This is because retailers have to try to concentrate the loyalty of the consumer to their brand and ecosystem alone. Marketplaces that currently exist continue to fail to put the retail need of the consumer first. They instead target them with irrelevant deals, promotions and advert driven incentives.
When a consumer can depend on a tool or service to help them meet their immediate need, it is more likely that they would rely on it for their not so immediate and long-term needs.
By incentivising the consumer, there is stronger motivation to recommend the product discovery tool or service to their friends and family members, thus making them influencers and trend drivers. This also fosters stronger bonds between them and the businesses they recommend.
This is the vision of AtHashtags, a marketplace platform that focuses on helping the consumers to discover products they need, when, where and how to get it by connecting them to retailers online on their phones and on the web and offline by guiding them to physical locations like stores, malls and pop up shops.
A product discovery marketplace that enhances interaction between the buyers and sellers.
AtHashtags’ unique algorithm (RETNA), boasting partnerships with top retailers and promising brands, deep integrations with the best marketplaces, social media, courier and ride hailing services, in addition to enabling up and coming retailers to appear in multiple pop up shops, enhances the consumer experience, increasing engagement and loyalty.