…ompany that’s trying to sell the anti-auction product and service isn’t competing with the auction, they are competing with the auction experience. And that experience involves all the stuff outside the auction. Camaraderie with their buddies, time away from home, the minor adventure of hitting he road and roll…

What are you competing with?
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Jason Fried
Daniel Bourke
Feb 23, 2017 · 1 min read

Most people value the story more than numbers on the page. Even if they tell themselves they don’t.

The story we tell ourselves and what we want others to tell themselves about us is worth more than dollars and sense.

    Daniel Bourke

    Written by

    Daniel Bourke

    I play at the crossroads of technology, health and art. Daily articles at: www.mrdbourke.com

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