But for me, what’s most interesting is feeling the moments, the situations people find themselves in before they’re our customers. It’s all situational. It’s not about this industry or that one. It’s not about demographics, either. It’s not even about the competitive set, yet. It’s all about the situation they’re in, the reality they’re trying to wrangle, and the progress they’re trying to make.
The Why before the Why
Jason Fried

What a valuable mental model. Listening before speaking.

Everyone has their own story.

I’ve learned a lot from your writing Jason, thank you.

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