Listen To Your Customers, They Will Thank You
Little things count. Customers are the most important aspect of any business. Doesn’t matter if you are in B2C or B2B. What does matter is the experience that you provide and if you don’t provide a great experience, then how you deal with it is just as important.
I read this article by the awesome team over at @Buffer and it was nothing short of valuable. After I read the article, I felt compelled to provide you with the key takeaways that will set your brand on its way towards an exceptional customer service strategy. I’d sure recommend reading the whole article and follow the companies profiled on it. Share this with your team, and give the good ol @Buffer team a shout out for this content!
Here is the list:
- “Have fun with your interactions. Don’t take yourself too seriously.”
- “Do something unexpected for a loyal customer — when they want it most.”
- “Make customers happy one at at time.”
- “Provide outstanding customer service on a daily basis.”
- “Put yourself in your customer’s shoes when responding to complaints.”
- “Setup social listening to listen to all customer conversations.”
- “Always listen to customer conversations.”
- “Use social media to streamline customer onboarding.”
- “Be committed to your social media customer service.”
- “Be kind, even when it’s not your fault.”
- “Pay attention to all customer service issues. Passive complaints that are left unaddressed can easily cause a rift between the vendor and customer.”
- “Make it easy for customers to tell you what they want. Listen to everyone and implement the winning ideas.”
- “Let your customer service team have fun.”
- “Be available for your customers.”
- “Treat each person with respect. Use your name (and theirs) when interacting with customers online.”
The customer service success stories behind these key takeaways are essential and by understanding the reason why companies place such a strong focus on customer service can be a win for your business. It is also practical to select the correct channel to support your customer(Twitter is the most practical), set up a schedule of availability, personalize each respond by using the name of the customer and the name of the person responding, monitor your other social media accounts since customers can contact you from any of them, and last but not least establish a cordial tone.