Love the thinking here. I don’t know if it’s personalizing in the way that we might be thinking though.
Think more of it like a personal concert. When you are at a concert the artist (a good one at least) will tailor the performance to the crowd. With these ideas there is the potential to tailor to the individual.
Also like a concert, different artist will be flexible to the likes of the crowds, others will attempt to push tastes forward and others will remain rigid to their visions.
All in all, very exciting!