Pinned“What the Fúchila” — A New SeriesWTF — A series looking back at the scrappy history, journey, and lessons of starting an international air freshener side-hustle from scratch. — The original Chicano, pop-culture inspired air fresheners and nostalgic collectibles from San José, CA.Side Hustle4 min readSide Hustle4 min read
PinnedÓrale! It’s Me, Mr. Fúchila.I’ve missed putting fingers to keys outside of Gmail. I’ll be kicking it on Medium a bit more. Join me. — Mr. Fúchila | Instagram | LinkedIn | @wearefuchila Órale! As a first-generation college graduate born in San José, CA to Mexican immigrant parents, having to carve out my own path in life has been my unfair advantage. WTF is “unfair advantage”? …First Generation3 min readFirst Generation3 min read
Oct 28, 2022What the Fúchila-S01E03Build your community first. Everything else will follow. Previously on What the Fúchila: In 2014, I quit my 6-figure design job at Apple to start an international side-hustle from scratch. (read more) I came up with the idea while sitting on the toilet at my Tia’s house during her backyard…Side Hustle4 min readSide Hustle4 min read
Sep 30, 2022What the Fúchila-S01E02In the beginning there was light…and a really great idea. — The Conception Story “Yes! An air freshener company called ‘fúchila’!” I laughed to myself sitting on the toilet during a carne asada at my Tia’s house. I had just made the huge decision to quit my 6-figure design job at Apple and was looking for a creative outlet to call my own. …Entrepreneurship4 min readEntrepreneurship4 min read