
Today’s users approach the same purchase through a very different process. First, the ready availability of product information and comparison tools online has transformed the need for a suitable grill into the quest for the perfect grill. A recent Nielsen study finds that 61% of users research a product online before making a purchase, which broadens the available options from the ten propane grills at the hardware store to the 128 at HomeDepot.com, the 515 at BBQGuys.com, or the 1,369 at Amazon.com. Where inventory and shelf space are frictionless, the online retailer need not curate options down …
When an individual is truly happy in their work, their employer receives the best from them. Work that changes the world. Work that differentiates them from the competition. You cannot buy this kind of happiness with bonuses and promotions — it must be earned through great leadership and genuine concern for your people.