Gareth JamesAsk the right questions and question your user-centred design approach.User centred design is no longer a pyramid with the end-user at the top, now we ned to see it as a network with all the users, intendedJun 12, 2020Jun 12, 2020
Gareth JamesAspirationalism is dying — how will marketers cope without feeding us our dreams?The influencers are in crisis, they have been disrupted. And it’s revealed a crack in our entire marketing panacea.May 9, 2020May 9, 2020
Gareth JamesMeet digital transformation’s big boss and it’s ready for disruptionChange now, coz circular transformation, the Big Boss, is coming to disrupt.Apr 27, 2020Apr 27, 2020
Gareth JamesThe opportunity for ‘digital twins’ in brand storytellingProvenance is vital in communicating your sustainability credentials — digital twins could hold the answer.Apr 21, 2020Apr 21, 2020
Gareth JamesBrands: stop searching for ways to look good, look for ways to do goodBrands don’t tell the truth, they pick the bits that they want people to see. And we’re all trapped in this loop.Apr 18, 2020Apr 18, 2020
Gareth JamesThis appropriation of heroism is cheap, DoveDove is no stranger to borrowing others’ suffering and labelling it with their logo to show that the brand cares, whilst capitalising on…Apr 13, 2020Apr 13, 2020
Gareth JamesRevenge spending–can ‘luxury’ be redefined in a post Coronavirus world?I came out of 14 days quarantine yesterday, this was after about 3 weeks additional self-isolation in Indonesia. The excitement of stepping…Apr 11, 2020Apr 11, 2020
Gareth JamesA step in the wrong direction for the climate emergency by QuornBefore I even get to the the climate-grief-triggering enormity of this line let’s ask ourselves what we are trying to achieve here.Apr 8, 2020Apr 8, 2020
Gareth JamesManaging the layers of grief and guiltI don’t want this post to be all about me. There, I said it. My life has not been disrupted any more than anyone else’s, and certainly not…Apr 7, 2020Apr 7, 2020
Gareth JamesPurpose panicI Skyped my son and joked that i’m feeling like a 6 month retiree. to which Elliot said — “biggest killer of all, retiring”. So this…Jan 21, 2020Jan 21, 2020