they then have to find a market where either people don’t have anything available to them or they are satisfied with something less than perfect
Can’t Disrupt This: Elsevier and the 25.2 Billion Dollar A Year Academic Publishing Business
Jason Schmitt

I would suggest this market is #altmetrics. One the one hand, it provides a researcher with the ability to take back the control of their reputation and status which they’ve outsourced to journals, and it co-exists quite nicely with citation.