Matthew HalperninProduct CoalitionThe Seven Basic Value PropositionsValue propositions are like story plots — they’re all variations on common themes.8 min read·Jul 10, 2022--2--2
Matthew HalperninUX CollectiveApplying psychology to product experimentationAre you putting the best foot forward every time you launch a test?10 min read·Jun 27, 2022----
Matthew HalperninMission.orgThe Psychology of Choice: What Addiction and Consumer Decision Have in CommonWoah dude, that’s kind of a dark comparison don’t you think?7 min read·Nov 9, 2017--1--1
Matthew HalperninMission.orgA bartender’s guide to experience design— Many thanks to my Secco Wine Bar family.5 min read·Oct 10, 2017--1--1