Founder of supereverywhere. Creative director and content strategist. Author of Sonic Boom and Core Memory.
… can be true in lots of cases regarding outcomes, it does not necessarily reflect a good process of human-centered design, which, by definition, is inclusive of nuances of human behaviors that should be part of design conversations.
…tradicts the common sense among professionals that design for human experience is a subject matter. However, data together with some imagination can make up a wonderful cocktail of design insights.