I follow a User Centred Design process, research informs design which is researched which informs the design and so on.
For any design the initial idea can and should be the result of a need identified by research. In some cases ideas result from psychology theory. I talk more about ideas from theory in my book.
The design idea needs to be advocated.
Outlining the user need and business value, the psychology theory behind it, the research that uncovered it. It needs someone to push for that design idea to be taken forward.
That design idea you are pushing may be the incorrect one. Evidence you don’t know about may emerge which proves it’s a bad idea. It might have been tried before by the organisation and they know why it didn’t work. It may not be cost effective. Whatever the reason, there is reason why the idea shouldn’t be taken forward.
This isn’t personal. Don’t confuse ego with idea. Don’t be that person who bases everything around the idea, argues for the idea for the victory not because it’s the best thing to do. It’s a sure fire way to an unhappy life.
A strong idea should be weakly held, advocate the idea to the best of you ability. If it’s proved wrong, let it go and move on to the next strong idea.
Originally published at Joe Leech.