8 Steps For Turning Talent Into Income
In my time as a Digital Trainer and Consultant I have talked to a lot of people who make cool things and have great business ideas, but they don’t feel confident enough to take the leap and turn them into a source of income. Many of those who tried have said they got to points in the process where they just felt overwhelmed and as a result, they left the idea behind and still work for someone else.
But the rise of online shopping trends, e-commerce platforms and social media marketing makes today the perfect time to start your own business. Don’t get me wrong, there is a lot to learn, but there are also easy ways to find out what you don’t know yet, and loads of shortcuts. And it’s not nearly as daunting as you might think if you break it all down - so here are my 8 simple steps to turning your talent into a business.
1. Figure out exactly what your strengths are
Everyone has room for improvement, but you also have one or more things that you do better than most. And be honest with yourself. It could be something as simple as speaking in public, but whatever it is, own it. Put value on it and become the best at it. Make it easy for people to see when they witness you in action. And you don’t have to be good at everything, just team up with people who can do what you can’t.
2. Decide your target audience & what you can offer
This is one of the most important and overlooked steps. It’s easy to say “everyone needs this service” but is that really true? Be as specific as possible about who your product/service is made for. The more you learn about them the easier it will be for you to appeal to their interests.
3. Define your rates
Decide how much you want to charge for your products/services. Do some homework on the market to see what the average is, but don’t be afraid to charge whatever you think you’re worth, providing you can justify it when challenged.
4. Choose platforms to market your services on
Websites, social platforms and physical events are some of the easiest and most effective ways to market your business. Think about who your audience is and where they’d be most likely looking for you on and offline. Is your service more suited to Linkedin than Instagram? Are there events where you can meet lots of potential customers in one place?
5. Create your brand assets
Make business cards, promotional videos, infographics, leaflets etc. Anything that will express your brand for you when you aren’t there. This is the stuff that will build a positive impression, give people clear ways to find you and make you seem bigger than you are.
6. Network with others in the same industry
Now you have a story to tell and ways to do it, it’s time get out there! Finding ways to network and share knowledge with people in the same industry will help you avoid common mistakes(you can learn from each other’s shortcomings), understand more about people’s needs, and open doors to partnerships, collaborations and more opportunity. Just remember to give as much as you take, always thinking about what you can bring to the table.
7. Reach out to those who may need your services
Even if people are knocking down your door at first, they won’t always come to you, so make a habit of reaching out to them whenever you can. Try to build a list of prospective clients and retarget people you have already sold to. If you see someone who might benefit from what you do/sell, don’t be afraid to make them aware of your services.
8. Always keep learning & improving
Finally, grow, grow and grow! Business growth is essential, but it is easy to become stagnant or stuck in your ways, especially when things are going well. Growth in business also means getting better not just bigger. Always make time to reflect on what you can do better, and you’ll almost always be growing in one way or another.
If you’ve been sitting on a talent or a great business idea, I hope this helps you feel more confident about taking the first steps into making it real. For more helpful advice and support in building and growing your small business, get in touch today at do-moredigital.co.uk.