4 Reasons Why Your Company Needs a Career Portal

Companies are constantly looking to increase their visibility and marketability in order reach out to more clients. Showcasing your company’s value and qualities will go a long way in ensuring that those who visit your website will acquaint themselves with your culture and values.

Similarly, a career portal acts as a page that narrates why a company is a great place to work with. What is its culture and what does it stand for? Why are the teams working at this company happy to give it their all in order to achieve the goals and objectives of the company? All this information will keep the candidate engaged with the career page, increasing company’s chances of adding the very best resources to the existing team.

Therefore, career portals implying the following are more likely to reach out to quality candidates if they demonstrate the following features:

  • Showcasing company’s value & culture

Applicants, before deciding on joining an employer, extensively research what it is like to work for your organization. If the values are in line with what they desire, they are more likely to apply with your company. In this way, your company can demonstrate itself as a company of choice for the majority of qualified candidates who are job searching.

  • Potential openings & Job Applications

All the new job postings should be advertised on your career page linking them closely to your application tracking system. Furthermore, if there are no current openings available, it is important to request resumes from those interested in being part of your company. You never know when you might stumble upon an incredible resource for your company.

  • Benefits

A Career portal is a great page to highlight your company’s benefits, including, Health insurance, dental insurance, 401 K, paid time off, educational benefits, and much more.

  • Social Media Links

The career portal offers a great avenue to share new vacancies through various social media platforms helping to create a following that will help spread the brand message across the board to new channels.

Career portals are extremely useful in helping your company market to potential candidates for all of your open jobs. Ideally, your career portal would be linked to a database that can host all of your candidates in one place. This way your recruiters won’t have to sort through every single applicant manually. This is where RecruitBPM comes in.


RecruitBPM is a cloud-based, end-to-end Applicant Tracking System and CRM. As an ATS & CRM tool designed for staffing firms by a leader in the staffing industry, RecruitBPM is fully equipped to handle the most difficult aspects of the recruiting and hiring workflow.

As part of its technology, RecruitBPM boasts a robust career portal and candidate management system. With RecruitBPM, you can use the native career portal designed for ease of use or you can paste the career portal widget code directly onto a page on your website. This will allow you to display your open jobs exactly how you want them to be seen.

Even better? RecruitBPM has just released a totally revamped version of its platform that has been redesigned with user experience in mind. You can try it for free for 30 days.

  • Originally featured on Drimta.com