Photo by Roman Kraft on Unsplash

How to Hack PR. A step by step guide for data driven startups.

Part 1: Who you should be working with, where should you be covered and what you should be saying.

Objectives:

Tools:

Method:

1: Map the circles of influence

All the sources of influence impacting our target.

2. Collect relevant stories

Search results for “Workplace Flexibility” (the topic I’m interested in). Note that it’s sorted by relevance and limited to the last three months.
Dataminer in action.

Bonus! See what else you can grab

Number of aggregate article views
Calculating views per day.
Standardising BuzzSumo data

3. Define your master categories

Grouping and identifying key themes for a topic.

4. Categorise the rest of the stories

Sorting articles into themes.

Results

What’s next?

About me

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Growth Marketer for Start Ups. Sydney sider. Life long learner. Get in touch: mrmichaeltan.com

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Mr Michael Tan

Growth Marketer for Start Ups. Sydney sider. Life long learner. Get in touch: mrmichaeltan.com